Email Marketing

Email marketing is a cost effective way to keep in touch with your customers. When combined with direct mail and other integrated direct marketing methods, it becomes a targeted communications tool that can help drive customer loyalty.

At PIP we can design an email marketing campaign that aligns with your other marketing efforts and works in tandem with them to improve lead generation, convert prospects to customers faster, reactivate dormant customers and build long-term relationships. We believe that multiple touch points help lead the sales process, and email marketing is just one of many ways we can help you touch your customers and keep them coming back.

We begin by helping you define a goal for your email marketing program. Here are a few ideas to choose from:

• Improve brand awareness
• Generate interest in a product or service
• Learn about customer needs through a survey
• To cross-sell or upsell products and services
• Drive traffic to your location or website
• Strengthen your customer relationship

Then, we can help you develop your list and manage it for you. Acting as your email service provider using our email resources, we can then,

• Design an email template that reflects your brand image
• Send your emails at the scheduled time to your subscribers
• Monitor the responses and make available accurate and complete details about the activity for your follow-up

When you’re ready to get started with email marketing, be sure to call PIP.